Spring Break
Campaign presented by Univ. students
MANDY RODGERS
Issue date: 11/15/07 Section: Out & About
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Fifteen members of the Gamma chapter of Pi Sigma Epsilon have started a marketing agency and teamed up with EdVenture Partners to participate in a real-world business campaign with the Subaru Impreza.
The agency, Impressions Marketing Group, has worked on the campaign all semester, and the hard work will pay off Friday with "The Impreza Event."
Collegiate Challenge
When: 5 to 9 p.m. Friday
Where: SunTrust parking lot, corner of Broad St. and Lumpkin St.
Cost: FreeEdVenture Partners approached the coed fraternity to organize the experience to reach a college audience and promote the 2008 car.
"We were asked to create a campaign on the Subaru Impreza upon our first meeting with [Subaru]," said Andrea Montlick, the agency coordinator for the group who holds a degree in marketing from the University. "Representatives from Subaru came to speak with us in hopes of getting our help to place the Subaru Impreza in the University and Athens community."
Impressions Marketing Group consists of different departments, including campaign strategy, implementation, advertising and public relations.
Open to the Athens community, "The Impreza Event" will offer free refreshments, giveaways and games - all promoting the Subaru vehicle, which will be on-hand for attendees to learn more about.
The car boasts a 170-hp Subaru box engine, iPod interfacing kit, all-wheel drive, satellite radio capability and flat-folding rear seatback, according to its Web site, www.getsomewhereunexpected.com.
"Students will benefit from the entertainment value and free stuff but will also benefit from learning, in a creative, fun and direct way about the features of a car or brand that they may not know much about but perhaps would consider if they were more aware," said Michael Button, a senior economics major from Roswell who also serves as the group's public relations department head.
The agency, Impressions Marketing Group, has worked on the campaign all semester, and the hard work will pay off Friday with "The Impreza Event."
PROJECT ACCELERATION
The Subaru ImprezaCollegiate Challenge
When: 5 to 9 p.m. Friday
Where: SunTrust parking lot, corner of Broad St. and Lumpkin St.
Cost: Free
"We were asked to create a campaign on the Subaru Impreza upon our first meeting with [Subaru]," said Andrea Montlick, the agency coordinator for the group who holds a degree in marketing from the University. "Representatives from Subaru came to speak with us in hopes of getting our help to place the Subaru Impreza in the University and Athens community."
Impressions Marketing Group consists of different departments, including campaign strategy, implementation, advertising and public relations.
Open to the Athens community, "The Impreza Event" will offer free refreshments, giveaways and games - all promoting the Subaru vehicle, which will be on-hand for attendees to learn more about.
The car boasts a 170-hp Subaru box engine, iPod interfacing kit, all-wheel drive, satellite radio capability and flat-folding rear seatback, according to its Web site, www.getsomewhereunexpected.com.
"Students will benefit from the entertainment value and free stuff but will also benefit from learning, in a creative, fun and direct way about the features of a car or brand that they may not know much about but perhaps would consider if they were more aware," said Michael Button, a senior economics major from Roswell who also serves as the group's public relations department head.
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