Spring Break
Students launch 'Knowshon for Heisman' merchandise site
KEVIN COPP
Issue date: 4/22/08 Section: Sports
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But the senior has taken it to the next level by launching a Web site that sells merchandise dedicated to the 2008 Heisman trophy hopefuls, including "Knowshon for Heisman" hats styled after the "Herschel for Heisman" hats of the early '80s.
The Web site address is www.heismangear.com and will be launched within a month, according to Pritchett.
Neither Pritchett nor his friend and co-founder, senior Matthew Molony, are the typical business majors.
In fact, for the genetics and English majors, respectively, the Web site was born out of a love for Georgia football and later turned into a business venture.
"It came about one day when one of our good friends had the old school Herschel hat, and we're both huge Dog fans, so to get the backing for Knowshon, we decided to get the Knowshon hats." Pritchett said.
"We really want Knowshon to win the Heisman, so that's was our main point to get people rallying around Knowshon at Georgia."
After a SEC Freshman of the Year season in which he amassed 1,334 yards, Moreno is considered one of the early candidates for the 2008 Heisman. Pritchett said that he isn't worried about a sophomore slump.
"I'm not worried about putting a jinx on him," Pritchett said. "I think he's going to come out firing, and all we're trying to do is get the sport started early. I watched the spring game, and I think he's going to have a great year."
Though the idea began with Moreno, Pritchett and Molony turned to the other schools in the nation as a way to make more money.
"We decided to make a business out of an idea that nobody has taken advantage of," Pritchett said. "The [official] Heisman Web site sells gear with the trophy or congratulating [Tim] Tebow, but there's nobody that makes anything that a college fan could wear."
